For the launch of HTC’s release of the M9 smartphone, we were commissioned to create a real time reactive animation. The immersive experience brought to life the phone’s latest features including orientation sensors and advanced WebGL capabilities in the shape of a giant mirrored tunnel.
Audiences used the app on their phones to connect the experience while inside the tunnel as they rotated their phones.
The live stream fed into seventy two 3D mirror cubes, watching as the mirrors react, rotate and accelerate in response to the movement on the phone.
The campaign, including app and responsive mirror tunnel were on display and toured at Lovebox, Citadel and Wilderness Festivals.
Client
HTC
BAT Studio
Role:
Creative Concept, Narrative Development, Creative Strategy, User research and testing, Spatial Design, UX & UI Design, Prototyping, Software Development, On-site installation.
Acknowledgements:
BAT Studio
Lovebox and Wilderness music festivals