Bendy Pixels

Awesomecross took real-time race performance data to create live visuals on reactive LED light tube displays along a 500-metre autocross track.

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Driving the Light

The ambitious project, for the launch of BFGoodrich’s new high-performance tyres, was designed to create a challenging driving experience that used a range of information – live position, acceleration and lateral G-force – to trigger reactive lighting displays with race progress data in real time.

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Data on Display

Collaborating with Jason Bruges Studio, an OpenFrameworks application was developed that combined EEG brain data from the 25 drivers’ helmets with data from the cars to create a real-time visualisation of race performance in reactive lighting displays around the course and in the cars’ wheel wells.

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Instantaneous Reaction

The pilots’ vitals and race data were visualised in real-time on the light tubes along the track, for everyone to see.

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Record Time

The project was carried out in record time, on location in El Toro, California.

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BFGoodrich Playlist

Watch all the clips on YouTube.

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